When it comes to fitness, it’s all about the process. Strength is built by achieving what you once thought you couldn’t do. We believe in making this training process as simple as possible. Your mission is to get fit. Our mission is to support you and maximize your workout potential. Cobra Grips were created with your comfort in mind, allowing for a great grip while you grind your way to the strongest body possible. Next time you’re going to the gym, don’t forget to pack 100% determination and your pair of Cobra Grips!